Branding is all about what people say, feel and think about you and your business and it comes from every single encounter people have with your brand, that then turn into perceptions. But all this is fine and good to listen to. One needs to understand why does all this matter at all? Why should one really care about business at all?
1. Branding gives you Clarity and Direction
Developing your brand means starting with defining the fundamentals of your business. This means defining your values and what you stand for. Not only that, but when you work on your branding the right way, it also means that you get to establish a mission. Now, when I talk about a mission, I don’t mean it as this phrase that you put into your business plan and completely forget.
“A mission should be capable of giving you direction and defining the WHY behind your business.”
2. Branding helps you differentiate your brand.
It’s very important that your brand has a convincing factor and leads or entices the consumer buy from you instead of others. This is how Branding plays an centric role. It’s not about how beautiful or attractive your logo is? It’s about bringing together the uniqueness, understanding your specifics and entice people to buy from you than others.
3. Branding builds recognition
When you have a perfect look and feel to your identity created and developed which actually communicates your inside on the outside, that is when you automatically build a recognition.
Come on now let’s agree that we always crave for super visual and beautiful looking stuff around because of our unfortunate nature for having a visual thirst all around and all time.
So, when we have all entire look and feel of our identity in place, in business cards, in website, and in everything else we carry, then an aura is set by itself.
In a world where every now and then new things arise and emerge, building a brand recognition becomes vital and you get to be in prominence all the time. A memory wave is created in the minds of the consumers with your brand and people will want to come back to you, and you start to see repeat sales and referrals along the way.
4. Branding creates Trust
Now that we have achieved a brand which looks great on the outside and clearly defined on its inside, you have already proved that you are committed to your business. And when we carry the consistency and brand colors every now and then in all the possible platform we are now building trust over our values and mission that we have coined initially.
Having consistent + coherent branding will build trust = sales
So you finally build the trust by presenting your brand consistently across your whole brand experience.
5. Branding makes you look good.
It’s not only about how good your branding looks, it’s beyond that. You need to understand that it actually makes you look professional, serious and you actually all of a sudden get noticed in a whole new way, with a whole new feel.You don’t want people to think that you are not the ideal type of person, brand or a service that they want to invest in? Am pretty sure, that we all what to make business and be noticed for what we are, our product or the service we offer.And if you have done all of this for your own company or brand, it actually communicates that you are an apt choice about solving their problems. Just imagine if you are hiring a company whose having a ugly or a bad looking logo or a low-end website, it passes a wrong message to them about you. And if you find someone with a beautiful logo, that captures your attention and a website which clearly states as to what they are, who do you think you are most likely to hire?
So all those who have been wondering what branding is all about and why should even a small business should consider having one, please take charge right away and get the right one form the right designer.If you really want to know how to choose a right graphic designer, please read my previous article about 8 Sure Ways to choose a right graphic designer.I really had a wonderful time in drafting and sharing my knowledge on why branding is important and how it can really help to businesses of all kinds. It was really a wonderful experience. Until next have a great day. Babye!
Hi I’m Pramila Jain. I am a Brand Designer and Graphic Geek. I’m the founder of Brand Design Hub. Am on a mission to help 10,000 women solopreneurs to focus on design using the power of branding. Am also founder of Candyfloss Branding Agency where we help brands grow by crafting distinctive logos & brand identities, backed by strategy.